Sapins, Kerala’s leading dairy manufacturer, has unveiled a new corporate identity sporting a young new look and has launched a bouquet of new products in new packaging designs. The new corporate identity and products were launched by cine artist Anu Sithara, the brand ambassador of Sapins, at a function held in Kochi. The new products launched include milk in recyclable glass bottles, set curd in tubs, salted and unsalted table butter, fresh Malai paneer, palada pradhaman and Danedar cow’s ghee. Speaking on the launch, Gigi Thomas, Managing Director, Sapins Farm Products said the new products are introduced in line with the evolving requirements of the market. “Milk in recyclable glass bottles is our big leap towards a clean environment while set curd is launched to cater to the growing demand from the new generation. On the other hand, we expect a huge demand for Danedar ghee from the premium segment of the market as the product is granular, tastier and possesses rich aroma,” Gigi Thomas added. With these new products already in the market, the company is targeting to achieve a sales figure of Rs.100 crores in 2022-23. The other products planned for 2022 include flavoured yoghurts, dairy beverages and ice creams.
Along with the new products and new look, the brand has also launched a set of social and environmental initiatives. “On the social front, we have increased the number of women employees at all levels. Even earlier, our ratio was in favor of women at 60:40 and currently, it has even crossed 70:30 with more recruitments across production, sales, customer care, admin and HR.” Gigi Thomas said. “As a part of protecting the environment, we have launched insulated electric vehicles for our last mile distribution. We want to replace majority of our vehicles used for last mile distribution with electric vehicles by 2022,” Siby Varghese, Director Sapins said.
Considering all these, the brand has come out with a new slogan ‘Fresh is the new healthy” reflecting its core values and quality initiatives.
Sapins was in the news last year for performing well even during the pandemic by shifting its focus to retail from corporate sales and that too reversing the ratio of 85:15. As covid recedes, Sapins looks up to rapid growth both on retail and B2B fronts as its products cater to essential requirements. Sapins Dairy has been operational since 2010. The company set up its major plant at Kizhakambalam, 15 kms from here, in 2014 with a capacity to process 50,000 litres of milk every day. The unit has the most-modern production lines with separate capacities for curd (10,000 litres pd) ghee (1500 litres pd), paneer and butter (2 to 3 tons pd) and four variants of milk. To source its additional requirement of milk, Sapins has also adopted a cluster of villages around Tenkasi in Tamil Nadu. The company is also regularly engaged in various ground level initiatives to enhance the quality of milk produced.
Currently, Sapins supplies its dairy products to big and small retail stores across central Kerala in Ernakulam, Kottayam and Pathanamthitta districts while it is available across the state through the Reliance retail chain. “Sapins is the first Kerala brand to be listed in the JioMart delivery app and the demand we enjoy there is really encouraging,” said a beaming Gigi Thomas. The company’s full-fledged distribution network is also getting ready to cater to Thrissur, Malappuram, Thiruvananthapuram and Kozhikode districts soon.
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