Health, Beauty & Wellness 2021, an expo for the Ayurveda and Ayush sectors in Kerala, to be organized by Cruz Expos, organizers of leading expos like HotelTech, FoodTech and India Boat & Marine Show, will be held virtually from October 21 to 23, 2021. Announcing this here in a media conference held at Ernakulam Press Club, Joseph Kuriakose, Director, Cruz Expos, said the 3-day exposition, to be participated by more than 32 exhibitors, will provide an interface for Ayurveda treatment centres, medicines, natural beauty and wellness producers and various wellness solution providers. The organizers expect thousands of business visitors for the show from across India in addition to the GCC countries, US, Europe and CIS countries including Russia. The show timings will be from 10:30 am to 6:30 pm every day and online registration can be done at https://healthbeautyexp.floor.bz/cast/login
“As markets are slowly re-opening across the country after businesses have been affected due to Covid-19, it makes sense to prepare for the upcoming challenges using the latest technologies. It is the overwhelming response we have been receiving for our recent online expos including Agri Business (Oct 2020), India Boat & Marine Show (Feb 2021) and FoodTech (August 2021) which made us start one for health, beauty and wellness sectors, as well,” he added. Though being held virtually, the show will be providing all the business networking opportunities available as in a physical expo. And by being online, it can be accessed from anywhere in the world,” he said. The virtual booths will have real-time chat, video promotions, brochures and product catalogues in pdf format for downloads, digital business cards, counters for quick queries, etc.,” Mr. Joseph Kuriakose said. He also added that the model is cost-effective in these challenging times as it saves on travel, boarding and lodging and other logistic expenses.
The event is endorsed and supported by Kerala Bureau of Industrial Promotion (K-BIP), Coconut Development Board, Ayurveda Drug Manufacturers Association (ADMA) and Indo-American Chamber of Commerce (IACC). “The key highlight of this virtual expo is the Kerala Industrial Pavilion featuring 20 SME units participation from the State, sponsored by Department of Industries & Commerce, Govt of Kerala along with three units from the SC/ST sector. Besides, Coconut Development Board is also putting-up a CDB pavilion showcasing coconut-based product suppliers from this sector.
Mr. Joseph Kuriakose also said the the event will be an amalgamation of breakthrough technologies and launch pad for new products and hands-on demonstrations. “Wellness tourism has the potential of being the game changer for the growth of the Indian tourism industry. In a consistently growing economy where the population is recovering from a pandemic jolt, people are facing a fast changing life, wellness tourism here becomes even more important as it rejuvenates the body, mind and soul by detoxification provided by various healthcare therapies. Kerala is perceived as one of the true spiritual homes of the modern wellness movement globally with its ancient practices of Ayurveda, yoga, meditation, acupuncture, naturopathy, panchakarma and holistic health are among the experiences sought by wellness travellers in India,” he said.
The Ayurveda sector plays a major role in the economic development of Kerala and various studies reveal that its contribution to the state’s GDP and employment generation have been steadily on the rise during the recent years.