Tata Housing Development Company (THDC), one of India’s leading real estate development companies, announced its pan India festive campaign ‘Right Home, Right Now’. the Designed keeping in mind customer expectations such as low interest rates against the backdrop of economic slowdown amid the second wave of the pandemic, the campaign will focus on easing the buying journey of the home buyer to provide a grand home buying experience with unique offers.
Launching on the first day of the auspicious festival of Navratri – “Right Home, Right Now” enables customers to pay only 0.99% flat interest rate for a period of 1 year, with the rest being borne by Tata Housing. As a part of the festive delight, Tata Housing has also created a ‘RIGHT HOME RIGHT NOW ZONE’ on site, where the customer will receive a gift voucher of up to 3 Lakh depending on the property, post the booking. The voucher would be issued post payment of 10% & registration of property. In addition to this the customer would receive a cashback on booking amount of up to 2 Lakh.
The campaign is extended across 15 Tata Housing projects with ready- to- move- in (RTMI) and under construction properties across 8 cities namely: Mumbai, Pune, Goa, Bengaluru, Chennai, Kochi, Delhi NCR, Kasauli, . The scheme will be applicable till 28th November 2021.
The scheme was launched through a PAN India Channel Partner meet with 2000 channel partners from across the world who will be participating in the campaign to help home buyers get the best of amenities with large spaces at an unmatched cost. The current festive season is a perfect time for home buyers to visit TATA Housing projects to take advantage of incredible discounts, ensuring that they get a grand home buying experience.
Talking about the campaign Mr. Sanjay Dutt, MD & CEO, Tata Realty and Infrastructure limited said, “The business dynamics post pandemic have shifted the mindset of the homebuyers as a result, the sector is witnessing historic sales and registrations. With this campaign, we hope to increase demand by showcasing cutting-edge projects with world-class amenities that will assist homebuyers in making an informed decision. Furthermore, as normalcy returns, prices of residential assets will quickly rebound, making Q3 2021 excellent time to invest in residential assets. We are excited to reach out to more home buyers and provide their dream homes.”
Sharing his insights on the campaign, Mr. Sarthak Seth, Chief Marketing Officer, Tata Realty and Infrastructure Limited says, “ Tata Housing has always been a customer centric company, with “Right Home, Right Now” campaign, we aim to ease the purchase journey of the home buyers for their dream homes. Moreover, it is important for home buyers to realize that businesses are starting to go back to normal which in turn is hinting at the normalcy in pricing and loan rates. The festive offer will enable customers to purchase a home loan with a low home loan interest rate of 0.99% for 12 months which would ease their interest burden. As the country is slowing bouncing back from the pandemic, we will have an omnichannel media outreach where we would have equal weightage for both online and offline media.
The media campaign will include print ads, outdoors, and BTL activations across the country. Despite the focus on online channels, the physical aspect of home buying remains a crucial element in the decision-making process. Thus, we are aiming to drive more site visits through the launch of Right Home Right Now scheme and on-site zone where people can win benefits of up to INR 3 Lakh..”