Demand for content in regional languages has gone up significantly in the last few years and continues to be on rise. With focus on regional languages, Storytel is expanding its starter subscription plan – Select – which allows customers to access audiobooks in 11 regional languages.
Storytel had piloted Select services with thousands of audiobooks & ebooks in Marathi language only in 2020. Now the offering is expanded to 11 languages including Hindi, Marathi, Urdu, Bengali, Tamil, Malayalam, Telugu, Assamese, Gujarati, Odia & Kannada to choose from, at an affordable price point of ₹149 per month. You can subscribe for the plan here
Consumers will now get two paying options – “Select “payment option priced at Rs 149/- with access to regional languages and another one ‘’Unlimited‘ priced at Rs 299 with access to all 11 languages along with English. The aim is to keep the offer choice to people who want to listen to Indian languages only or also the premium International titles in English.
Literary enthusiasts can listen to timeless classics like Khasakinte Ithihasam, Mayyazhipuzhayude Theerangalil and Aarachar ; sought after books by Pourathvavum Deshakkoorum, Chief Minister Pinarayi Vjayan and orator par excellence Dr.Shashi Tharoor, and best-selling books in Crime like Coffee House and Poetry Killer, and even audio-first releases like Rebecca by Rajiv Sivashankar; Thrillers like Dutchu Bunglavile Pretharahasyam and Kaali Gandaki, Romances like Premalekhanam and Namukku Gramangalil Chennu Rapparkkam and several other genres written by famous authors like Arundhati Roy, Benyamin, S Hareesh, Manu S Pillai, and many more, with thousands and thousands of titles coming very soon.
Expanding Storytel Select is the next step in Storytel’s journey to offer customers options that they have been asking for, which is very much in sync with our strategy of going local and understanding customer needs better.
“Our aim is to get people more and more closer to stories and literature that stems from their roots.With expanding Select as a product, we want to give users the power to choose and pay for what they actually consume. We were seeing doubled interest in the consumption of audiobooks in languages other than English, which is when we decided to launch an India specific plan- which lets one enjoy audiobooks in their language at an affordable pricing. ” said Yogesh Dashrath, Country Manager, Storytel India.
Storytel is an audiobook and ebook app streaming service launched in India on 27th Nov 2017. The company is headquartered in Stockholm, Sweden and currently present in 25 markets across the globe. In India, the app currently hosts more than 2 lac+ audiobooks and ebooks across 12 languages namely English, Hindi, Marathi, Urdu, Bengali, Tamil, Malayalam, Telugu, Assamese, Gujarati & Kannada . Our vision is to make the world a more empathetic place with great stories to be shared and enjoyed by anyone, anywhere and anytime
Pricing: There is a subscription fee of ₹ 299. Under a monthly subscription, the subscriber gets access to unlimited stories in 12 languages( English, Hindi, Marathi, Urdu, Bengali, Odia, Assamese, Tamil, Malayalam, Telugu, Odia, Kannada & Gujarati)