Tata Housing Development Company (THDC), one of the leading real estate development companies in India, announced its plan of launching ‘THE FINAL RUSH’, a national flash sale applicable on 15 projects across India. Designed keeping in mind the end of financial year this month, the ‘THE FINAL RUSH’ flash sale is being introduced to help homebuyers make the most of this end of the year deal along with the recently announced additional government benefits on stamp duty in Maharashtra and Karnataka.
The campaign, ‘THE FINAL RUSH’ flash sale will enable homebuyers to make big savings ranging from Rs. 2 Lakhs- Rs. 21 Lakhs on projects across India. The flash sale which is applicable for a limited time period of 72 Hours will go live on 12th March at 2:00 PM IST and will end on 15th March 2:00 PM IST. The offer is applicable on a limited Inventory of 150 Units and 15 Projects across India ranging from Rs. 20 Lakhs to Rs. 6 Cr. The Company has identified 10 preferred units for each participating project which shall be offered at a special price for the flash sale window. To book a unit, the homebuyer will be required to deposit a token amount of 1/2/3 Lakhs depending upon the value of the unit. The flash sale shall offer the interested buyers a unique opportunity window to avail the best possible price
Speaking on the launch of this campaign, Mr. Sanjay Dutt, MD & CEO, Tata Realty & Infrastructure Limited said, “With the financial year drawing to a close, we felt this was an opportune time to introduce a one-of-its-kind flash sale in the industry to help homebuyers. The residential market has been gradually but surely recovering and climbing the upward growth trajectory. Designed keeping in mind that homebuyers are seeking great deals, government and taxation benefits this month, we are confident that this limited time, limited inventory sale will receive a great response across the length and breadth of the country. At Tata Housing, we pride ourselves on being able to understand homebuyer needs and we constantly aim to delight the homebuyers. This flash sale is another step to help homebuyers invest in their dream homes in these times of uncertainty.”
Mr. Sarthak Seth, Chief Marketing Officer, Tata Realty & Infrastructure Limited, shared that“We have always been a digital-first company and the pandemic has only aggravated the level of digitalization within our organization. Throughout the past year, we have been launching various campaigns that are consumer-centric in nature and lessen the financial burden on homebuyers. ‘The Final Rush’ is an extremely unique offer and will give buyers who missed out on opportunities to book with us earlier to purchase a home with this exclusive offer. We have opted for a 360-degree marketing plan for amplifying the flash sale. A mix of traditional and digital approach will enable us to reach out to prospective homebuyers across urban and semi-urban markets. For this campaign, we are commissioning a mix of print inserts, hoardings at prime locations, radio, cinema advertisements and digital to reach our audience. With a widespread reach, this is certainly one of the most innovative large-scale campaigns we have rolled out in recent times.”
Further adding, Mr. Amit Parsuramka, Chief Sales & CRM Officer, Tata Realty & Infrastructure Limited said, “Aptly named after the year-end rush in March, the flash sale is a great opportunity for homebuyers who have been waiting for purchasing a home. The dual benefit of the year end offer and benefits introduced by the government will enable homebuyers to purchase their dream home in the location of their choice from 15 residential projects. An offer like this is hard to miss and will certainly boost demand as homebuyers can avail benefits up to Rs. 21 Lakhs! We are hopeful that the financial assistance offered by this flash sale will motivate homebuyers to invest in their safe havens. We will evaluate the response and accordingly plan to introduce similar campaigns in the future.”