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Yes Bank launches new credit card for India’s affluent and ultra HNIs

Yes Bank has launched a new credit card for India’s affluent and ultra HNIs

Yes Bank has launched a new credit card for India’s affluent and ultra HNIs. The product named, Yes Private Prime Credit Card, is thoughtfully curated to provide a differentiated offering with global privileges and experiences across travel, lifestyle, hospitality, dining, entertainment and wellness, among others.

“The new Yes Private Prime credit card is in line with our strategy to deliver premium and exclusive services to our valued customers. We believe in delighting customers by customizing the most rewarding experiences for them. With this card, we continue to strengthen our card proposition to the affluent segment, giving them global access to differentiated services and experiences,” Speaking on the launch, Rajanish Prabhu, Head – Credit Cards and Merchant Acquisition, YES BANK, said in a statement.

“Mastercard is pleased to partner with Yes Bank for the launch of the Mastercard World Elite- Yes Private Prime credit card. India has more than 700,000 millionaires, and the number is growing by 12-13% every year. These High-Net-Worth-Individuals (HNWIs) exhibit an increasing demand for services, experiences, and differentiated products. Mastercard is committed to bringing customized experiences to this elite, affluent segment.  Mastercard World Elite- Yes Private Prime is specially designed to offer priceless moments to the HNWIs and to meet their diverse preferences with meticulously customized offerings,” Porush Singh, Division President, South Asia, Mastercard, said,

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