Celebrating the real life heroes and their acts of generosity amid Covid-19 pandemic, Canara HSBC Oriental Bank of Commerce Life Insurance has launched its new digital campaign called #heroesofmycity.
This two month long campaign is an extension to Canara HSBC OBC Life Insurance’s #meformycity, which was launched in 2018.
“This year, we make the #meformycity initiative bigger and better by moving from the physical to digital presence. Through this, we aim to take forward our brand’s promise to society by honouring people who redefined heroism during these testing times of lockdown. We want to encourage people to join our initiative and share inspiring stories of such heroes whose kindness and courage need to be applauded,”says,Mathur, MD & CEO, Canara HSBC OBC Life Insurance.
“During the lockdown I learnt about many real-life heroes near me – from Jatinder Singh and his family who performed last rites for unclaimed covid-19 patients to Twinkle and Himanshu Kalia – The Ambulance Man & Woman of Delhi – ferrying patients to hospitals. Real heroes are all around us and through #HeroesOfMyCity campaign we want to bring about inspirational change while connecting with the people across India. As the face of the campaign we have Bhumi Pednekar, who is not only a celebrity with mass appeal but also a social activist spreading awareness and supporting various social causes,Tarannum Hasib, Chief Distribution Officer, Canara HSBC OBC Life Insurance adds.
Bhumi Pednekar, Bollywood Actress and face for #heroesofmycity campaign, added, “Meformycity campaign by Canara HSBC OBC Life Insurance is all about celebrating the REAL HEROES of our cities. #Meformycity is simply just not a campaign, it’s a promise made by Canara HSBC OBC Life Insurance three years ago to bring positive change in society by means of promoting cleanliness and beautification of our cities.”